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Dreams, Dedication, Persistence

The First Decade of CHARLENE

2013
Establish CHARLENE

In March 2013, Charlene Li founded CHARLENE Classic
in an 80-square-meter studio in Beijing's Chaoyang District.
She formed a team of three people and started her dream journey.

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2013 - 2016
Dream Partners

Liangheng Xu, 25 years’ craftsmanship, assumed the Chief Artisan.
Yuan He, a talented artist, served as the first Jewellery designer.
Sitong Liu, graduate of gemstone identification, became the first gemologist,
Each of them carries unwavering beliefs, working together for the dream.

2017
Fan Collection Debuted in Palace Museum
The Fan Collection Landscape Earrings

Inspired by the Fan Collected by Palace Museum, which was painted by Dong Bangda ( 1696-1769). Incorporates Elements of the Landscape which is a common theme in Chinese panting

Debuted at the Palace Museum in Oct 2017
Awarded at Milano Design Week in 2018

2018
Established High Jewellery Workshop
2019
Opened Shanghai Flagship Store

CHARLENE Jewellery Boutique, Shanghai

Address: No.1 Jimo Road, Pudong New Area, Shanghai

Tel: 400-1000-656

2020
Opened Beijing Boutique

CHARLENE Jewellery Boutique, Beijing

Address: 2nd Floor, Four Seasons Hotel, No. 48 Liangmaqiao Road, Chaoyang District, Beijing

Tel：400-1000-656

2021
Achieved Strategic Cooperation with Michael Gad Emerald

The photo of Michael Gad and Charlene Li

As the foremost dealer of top-grade Colombian emeralds in USA, Michael Gad Emerald holds ownership of three primary mining in Colombia. It boasts the world's largest known stock of high-quality Colombian emeralds.

2022
Approved as Member of China Diamond Exchange

CDE is the sole diamond trading platform in Mainland China, affiliated with the World Federation of Diamond Bourses (WFDB). Only registered CDE members can transact.

2023
10th Anniversary
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Dream Start
Start from Zero

In March 2013, Charlene embarked on a transformative journey, leaving her career in investment banking to embrace the artistry of jewellery.
She founded CHARLENE in Beijing, breathing life into a dream that had always been deeply rooted in her heart.

Persistence
Passionate and Focus

The brand name Xuanling carries deep significance. Xuan, meaning window, is the name of Charlene’s late father’s company, Ling, symbolizing creativity, has same pronunciation of her Chinese Name.
Together, the two words sound like her English name Charlene. It mirrors the brand's legacy, cherished family values, and dedication to crafting jewellery

For Dream
Oriental Aesthetics in 1cm²

Within tiny space, there lies the unique creativity of the artisan.
Deeply rooted in Chinese culture, and worked in French Bank for 6 years, Charlene believes she shall share these lovely stories with worldwide friends, by blending modern design with Oriental Aesthetics.

Pursuing the Future with Heart

From a modest team of 2 to a dedicated workforce of 100, CHARLENE has journeyed through a remarkable decade. With its goal of becoming a globally renowned brand, the question remains: how much further does CHARLENE's journey extend?" Charlene says "Maybe this dream may not come in the first generation of CHARLENE. But, if we never take that first step, the dream will never come true.”

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