On January 4th, at the Phoenix Media Center, CHARLENE and Phoenix Art jointly explored the inspiration of classical elements on modern jewellery fashion in the field of traditional art and culture. During the discussion, both parties appreciated the works of contemporary art masters and put forward ideas for the integration of contemporary art and jewellery design. They eventually reached a consensus and officially embarked on a strategic partnership.

This strong collaboration between both parties follows the invitation extended to Charlene Li, the founder of CHARLENE, to participate in the production of Phoenix Art's "Unbounded Thoughts" series of microfilms in September 2015. It is believed that the sincere efforts of both sides will contribute to the dissemination of the beauty of Chinese classics and the enduring fragrance of Chinese jewellery.

XiaoLing Li, also known as Charlene Li, the founder of CHARLENE, and Kaiqiao Liu, the strategic Vice President of Phoenix Art.