On March 30, 2019, Big City, Small Figures · Beijing, a brand under the Merlin Entertainment Group, invited Charlene, the founder of the high Oriental jewellery brand CHARLENE Jewellery, to share the legacy of Oriental culture and her story with Beijing. Wang Rui, the regional manager of Merlin Entertainment Group in Beijing, accompanied Charlene to tour Big City, Small Figures. Charlene shared the brand story of CHARLENE and guided everyone to experience the traditional jewellery craftsmanship - engraving.

（Rui Wang and Charlene touring Big City, Small Figures · Beijing）

Big City Miniature · Beijing tells the stories of Beijing during the Yuan, Ming, Qing Dynasties, the Republic of China, and modern Beijing through miniatures, sound and light effects, interactive games, etc. It integrates traditional culture into parent-child entertainment, subtly inspiring children's interest in history and traditional culture.

As an Oriental high jewellery brand with a deep and subtle cultural charm, CHARLENE Jewellery's brand concept is "Oriental Aesthetics in 1cm²". It was invited by the Forbidden City to custom-design themed jewellery and launched its first exhibition at the Forbidden City Book Academy. Charlene's inspiration comes from every brick and tile of the Forbidden City, and Big City, Small Figures has also meticulously recreated the ambiance of the Forbidden City. She toured ancient Beijing in Big City, Small Figures, listened to old tales of Beijing, and traveled through a thousand years in a day. Big City, Small Figures’ combination of sound and light technology allowed Charlene to feel completely immersed.

Charlene shared her own struggle story in Beijing at the scene. She built CHARLENE into a top jewellery brand in China in just six years. As a propagator of Oriental aesthetics, she said: "Expressing the essence of traditional culture is about depicting the heritage and voice of Chinese lineage. We must be filled with awe and piety towards national culture and art and be proud of inheriting the brilliance of Chinese culture."

Charlene guiding children to experience engraving craft

Charlene personally guided the children at the scene to experience the ancient hand-engraving craft, using special tools to engrave patterns or decorations on silverware according to a traditional process. The promotion of the essence of Chinese culture is a consistent concept and pursuit of both parties. The children experienced the fun of hand-engraving jewellery at Big City, Small Figures · Beijing, which cultivated their patience and concentration, while subtly providing them with an understanding of the profound history and culture of China.