A midsummer night’s event saw radiant jewellery twined with melodious tunes to form a mesmerizing constellation. CHARLENE, an Oriental high jewellery brand, joined hands with YingLan Group to host a summer concert, offering a seamless blend of diverse artistic expressions.
CHARLENE warmly welcomed friends from around the globe to join this artistic journey. A total of 289 guests, who have continuously cherished and supported CHARLENE, graced the grand occasion. Among them were our Israeli jewellery partners Dan Lavi, Nir Rangov, and Merav Kliger, who journeyed far to attend; and Guobin Wang, CHARLENE's angel investor and a prominent investment figure in the industry, who despite a busy schedule, travelled from the United States to offer his congratulations. We express our deep gratitude to the friends who have been attentive and supportive of CHARLENE all along. Your company is CHARLENE's honor and cherished joy.
▲ Xiaoling Li (Charlene Li) and partners of CHARLENE commence the celebration with a champagne toast.
Investment Leader, Guobin Wang (second from the left)
Israeli partner, Dan Lavi (first from the right)
Brand Marketing Leader, Mr. Chaojun Xiao (second from the right)
Before the concert, Xiaoling Li (Charlene Li) meticulously arranged a welcome cocktail party for the guests, setting the stage for an immersive musical experience. She also took this opportunity to announce two major developments regarding CHARLENE.
▲ Xiaoling Li (Charlene Li) delivers a speech at the cocktail party
The first announcement was about CHARLENE's recent comprehensive brand upgrade, with plans to open the first flagship store to the public in the second half of the year. This space will be situated by the Huangpu River in Shanghai, neighboring the new cultural and artistic landmark of Lujiazui, the Shipyard 1862.
Unlike conventional jewellery brands, CHARLENE integrates jewellery design, research and development, and production into a holistic process, narrating the story of "Oriental Aesthetics in 1cm²" through their pieces. Constantly striving to elevate the brand and redefining the global perception of Chinese brands remains CHARLENE's tireless endeavor.
▲CHARLENE's flagship store in Shanghai
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The welcome cocktail party, glistening with the brilliance of jewellery, marked the commencement of this artistic journey. The splendid exhibition of the Forbidden City themed high jewellery collection emerged as the most resplendent "star" of the event. This collection, launched in the Forbidden City, presented at Basel world, and recipient of the Milan Design Week Special Award, symbolizes the integration of traditional Chinese aesthetics with jewellery art, forming a compelling contemporary aesthetic expression.
▲ On-site exhibition of CHARLENE's The Imperial Palace Phoenix collection
To appreciate the "soul" of jewellery passed down through generations, it's essential to understand the "rhythm" of delicate jewellery craftsmanship. At the cocktail party, Liangheng Xu, CHARLENE's product director with nearly 20 years of gem-setting experience, demonstrated the unique charm of the popular Flora Collection Earrings through the key technique of millet pearl setting. The meticulous attention to each detail imbues the pieces with artisanal warmth, showcasing the high standards of craftsmanship.
▲ Live demonstration of CHARLENE's jewellery craftsmanship
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The joviality infused with fine wine set the mood for music appreciation. For this event, Charlene invited friends to a unique music space - the seventh floor of the Beijing YingLan Financial Center - to jointly appreciate a piano recital by Claudia Yang, a Malaysian Chinese pianist. Her live performance included classical pieces by "piano poets" - Chopin and Schubert. The piano melodies, alternating between soothing and majestic, stirred the spirit.
▲ Pianist Ms. Claudia Yang
▲ The scene at the YingLan Summer Concert
Adding to the concert hall's allure was a massive mural, a lacquer painting titled "No One Sleeps Tonight" by renowned artist Mr. Yifei Chen. The art elements are inspired by selected scenes from the musical "Turandot". The 40-meter high and 15-meter-wide mural comprises 288 lacquer pieces, making it a unique art treasure. The softness and grandeur of the entire mural work reminded us once again: different forms of art elicit similar deeply moving effects.
▲ The giant lacquer mural "No One Sleeps Tonight"
On a beautiful midsummer night, CHARLENE CLASSIC indulged its guests with an exclusive event, inviting hundreds of friends to enjoy fine wine and piano music, to partake in the beauty of art and savor life, and to collectively celebrate the comprehensive upgrade of CHARLENE CLASSIC. We look forward to CHARLENE CLASSIC reaching new heights in Chinese jewellery customization, allowing more cherished moments to be encapsulated in jewellery, passing down the warmth of emotions.
